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CASE STUDY

Camp Site Openings – Critical in the Business Cycle

The Client – Operating over 90 campsites in the UK.

The Brief - Between February and March, annually, the clients’ sites need an inventory of stock, which will enable the site wardens to operate the campsites. We need sufficient storage for all of the stock, and a sound organisation-structure which enables us to selectively pick and pack for each individual site’s needs.

The Solution – Working closely with the client throughout meetings, we drew up an itinerary that would make the process efficient, fluid and financially practical. This produced excellent results, and our experience and attention to detail were a big influence on these results. For example, instead of an individual inventory for each camp site, we put together a generic pack to go to all sites. Site managers received notification of this via mail-shots and emails, and so even before their site opened they knew what to expect, and when to expect it. This also reduced calls to our client from their customers who had queries – down by more than 20% on the previous year, with excellent cost-savings made.

Conclusion – The client has mentioned at monthly stock and communications meetings with us that their site openings are now much more effective and organised than they were before working with Aims Direct.

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